Wednesday, May 4, 2011

Final Draft for the Web Revision

"Cultural Dimensions"


What are Cultural Dimensions?

Two business analysts, Kluckhohn and Strodtbeck, defined six cultural dimensions.  By introducing six cultural dimensions, they explain why and how people show typical behavior depending on where they are from. Here are six culture dimensions:

·         Human-Nature Orientation
·         Man-Nature Orientation
·         Relational Orientation
·         Activity Orientation
·         Time Orientation
·        Spatial Orientation


What is Spatial Orientation?

Spatial orientation is always good to know when people start their business in another country. Spatial orientation can largely be divided into private oriented and public oriented. People from a private oriented culture are very sensitive to keep privacy by establishing their own space. On the other hand, public oriented people are accustomed to creating a close relationship with others by sharing one's space. 


South Korea's Spatial Orientation at Work

In general, most Asian countries, including South Korea, are less individualistic and place higher value on getting together; therefore, they are likely to share their space with others, which means Korea is public oriented. Thus, it is easily observed that Koreans set up their desk without any cubicles at work. Also, a private office is only available for few top managers in Korea. However, this tendency may sound strange or uncomfortable to people who are from private oriented society such as America because most people at American companies have their own table surrounded by cubicles or something else. By doing so, they could have their own space to do work.


South Korea's Spatial Orientation at Home

Having a computer in the living room is a typcal appearance in Korean households. Most Korean parents placed a computer in the living room even though they have more than one room. This is not just because they do not want their children to play a game all the time, but because they tend to spend plenty of time in the living room with other family members. Placing things such as a computer in the living room  points out that Koreans are definitely public oriented.


Final Evaluation

Wherever you visit, you will see many differences between countries. Even for spatial orientation, there is a typical preference for each country and its nations (either private oriented or public oriented). It does not mean that one is better than the other. However, South Koreans are obviously public oriented, and it is working well.

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